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Modern office building in New York City with digital currency symbols projected on it and busy streets
The Trump family, at the center of American politics, is making new history in the cryptocurrency market. The revelation that they generated approximately 4 trillion won in revenue from cryptocurrency in the first half of 2025 alone has drawn attention from financial markets worldwide. Let’s take a detailed look at how the Trump family’s coin business began and how it came to generate such enormous wealth.
The Trump family’s cryptocurrency business originated from a strategic approach that combined political influence with business capabilities. Although former President Trump initially showed negative views toward Bitcoin, he gradually came to recognize the potential of cryptocurrency over time. The full-scale expansion began when Trump’s second son, Eric Trump, and eldest son, Donald Trump Jr., actively entered the cryptocurrency business.
The Trump family leveraged their global network and influence to quickly emerge as a major player in the cryptocurrency market. They rapidly secured market share through marketing targeting their existing supporters and investors, building a unique ecosystem that connects political influence with financial business. Against this background, the Trump family’s coin business continued to expand in scale and influence over time.
Digital wallet interface on a smartphone showing WLFI token and trading data
World Liberty Financial (WLFI) has established itself as the most crucial project in the Trump family’s cryptocurrency business. This token was directly issued by a company directly affiliated with the Trump family, and raised substantial funds of approximately $550 million through token sales. Particularly noteworthy is the fact that 75% of this revenue flows directly into the Trump family’s companies.
The WLFI token’s sales method is very unique. By adopting a circular trading method where buyers and sellers are the same, the structure allows the Trump family to monopolize up to three-quarters of token sales revenue. In the first half of 2025 alone, WLFI generated approximately $463 million in revenue, including Aqua1 token purchases. Due to token unlock, the Trump family’s stake increased to a staggering $5 billion.
The TRUMP memecoin achieved remarkable results despite having no real utility or practicality. Even though this coin is purely a memecoin based on President Trump’s recognition and fandom, it achieved an enormous market cap of $1.55 billion. Particularly in the first half of 2025, it generated approximately $336 million in revenue from trading fees alone.
Beyond the TRUMP memecoin, the Trump family is generating revenue through various cryptocurrency projects. They earned hundreds of millions of dollars in trading fee revenue through MELANIA coin, named after Melania Trump, and also obtained an additional $42 million in interest revenue through USD1, a stablecoin. While these coins have high price volatility, trading fees serve as a stable revenue source.
This diverse cryptocurrency portfolio provides the Trump family with a foundation to generate steady revenue while responding to market volatility. In particular, the TRUMP memecoin is attracting attention as a new form of financial product that combines political support with investment.
The Trump family’s cryptocurrency revenue for the first half of 2025 reached approximately $802 million (about 1.0682 trillion won). This shows explosive growth, a 17-fold increase compared to $51 million in the same period the previous year. When annualized, cumulative revenue of more than $1 billion (about 1.4 trillion won) is expected.
These figures are conservative estimates based on thorough Reuters investigations and verified through on-chain trading data, among other sources. Interestingly, most of this revenue originated from international sources. As Trump’s sons actively promoted overseas, global investor participation increased significantly.
President Trump’s statements have a direct impact on the cryptocurrency market. After his official social media statements are released, related coin prices have repeatedly been observed to rise by more than 10% within hours. This mechanism is generating substantial revenue for the Trump family.
In particular, World Liberty Financial (WLF) made large-scale investments in Bitcoin and Ethereum using funds secured through token sales. As a result, President Trump’s cryptocurrency-related statements directly affect the value of assets held by WLF. This has created a structure where political influence as president is converted into financial gain.
Trump’s social media operating company is already known to have secured $2 billion worth of Bitcoin. Additionally, the Trump administration is strengthening its market dominance through policy approaches such as formalizing a national cryptocurrency strategy. The correlation between these policy statements and market movements has become a core element of the Trump family’s cryptocurrency business model.
The Trump family’s cryptocurrency empire is growing at an astonishing pace. Starting from zero market capitalization just one year ago, they have built a $10 billion cryptocurrency empire. Currently, the Trump family is estimated to hold up to $5 billion (approximately 7 trillion won) in cryptocurrency-related assets.
They secured $2.8 billion in new assets through token issuance alone, and the family continues to expand its cryptocurrency holdings. A particularly notable strategy is their asset expansion strategy through coin buyback programs and corporate treasury building. Through this, the Trump family is further solidifying its influence in the cryptocurrency market.
This rapid growth is the result of effectively leveraging Trump’s political influence, global network, and cryptocurrency market volatility. The Trump family is expected to further strengthen its position in the cryptocurrency market through continuous token issuance and strategic marketing.
While the Trump family’s cryptocurrency business shows dazzling growth, investors must be aware of several important risk factors. First, the transparency of the TRUMP token business is very low. This makes accurate revenue estimation difficult and limits information necessary for investment decisions.
Additionally, the structure where the issuing company monopolizes most of the token sales revenue contains the risk of diluting the token’s real value. Most tokens, including the TRUMP memecoin, lack technical validity or practicality and rely purely on recognition and marketing.
A particularly concerning aspect is the possibility of market manipulation linked to a politician’s official statements. The situation where President Trump’s statements directly affect coin prices could be problematic from a market integrity perspective. The possibility of repeating loss scenarios that occurred during past revenue decline periods cannot be ruled out.
Investors must carefully consider these risk factors when making investment decisions regarding the Trump family’s coins. It is important to remember that high returns always come with corresponding risks.
The Trump administration’s pro-cryptocurrency policy stance is expected to drive cryptocurrency market activation. In particular, the monopolistic position of being able to influence specific coin prices through presidential influence provides the Trump family with a significant competitive advantage. They are expected to play a central role in the reorganization of the global digital financial order.
However, this situation is increasing concerns about political intervention by regulatory authorities and demands for enhanced transparency. As the cryptocurrency market becomes increasingly politicized, systematic risk factors are emerging, which is an important area that market participants must pay attention to.
The Trump family’s coin business appears to expand further as a new form of business model combining politics and finance. However, during this expansion process, regulation, market response, and maintaining investor trust will be key challenges. This unique ecosystem combining cryptocurrency market volatility with political elements will act as a new variable in the global financial market.
The Trump family’s cryptocurrency business has become a symbol of a new era where the boundaries between politics and economics are blurring, beyond a simple financial phenomenon. The revenue reaching 4 trillion won has demonstrated the potential of the cryptocurrency market, as well as the possibility that political influence can be converted into financial assets. It is important for investors to always be wary of the risks hidden behind high profitability and make wise decisions based on information.